A next level Series of Targets Designed to Stop Arrows Traveling at Over 500 F.P.S.BLOCK®, the most popular archery target on the market, introduces the BLOCK Infinity. Built around a reputation of long-lasting durability the new BLOCK® Infinity locks in a new level of extreme stopping power and extended target life with exclusive construction […]
SUPERIOR, WI – For 2019, Rage® unleashes the new Hypodermic NC (No Collar). This hard-hitting broadhead delivers a lethal dose of metal medicine in a simple—yet sophisticated—design.The revolutionary Hypodermic NC utilizes cutting-edge finger-like tabs on the blades’ Slip Cam™ pivot point to “anchor” them in place while in the closed position, completely eliminating the need […]
SUPERIOR, WI — Muzzy® Broadheads, the makers of the world’s number-one selling fixed-blade broadhead, continues to lead the charge in fixed-blade technology with the introduction of the new Muzzy ONE one-piece broadhead.With an innovative approach to one-piece broadhead design, the Muzzy ONE stands head and shoulders above the competition. The ONE is machined from a […]
Fixed and mechanical blades purpose-built for lethal resultsSuperior, WI – Established in 1979 and reintroduced in 2017, Rocky Mountain has garnered a solid reputation for producing quality products that far outperform their price. For 2019, the Rocky Mountain Switchblade broadhead provides yet another example of that commitment to quality. The Switchblade utilizes an ultra-reliable and […]
Combining peak performance with precision engineering for a consistent shot every time.Superior, WI – Rocky Mountain introduces its new cut-on-contact crossbow broadhead for 2019; the Rocky Mountain First Cut-X. The First Cut-X gives the performance of a high-end crossbow broadhead with the satisfying price of just $19.99 per 3-pack. Each First Cut-X broadhead is 100% […]
February 15, 2019FOR IMMEDIATE RELEASEMoline, IL –Brand Avalanche Media is proud to announce that we’re
joining the Youth Shooting Sports Alliance
(YSSA) in their mission to introduce the shooters of tomorrow to the uniquely
American tradition of shooting sports. We’re even more excited to announce that
we, along with Mossberg, Springfield Armory, TruGlo, FeraDyne Outdoors, Boyt
Harness, Federal Premium and […]
SUPERIOR, Wis. (Jan. 6, 2016) — IQ Bowsight has bridged the gap between multiple-fixed-pin sights and rapid-adjustable single-pin sights with the addition of the new IQ Pro One and IQ Pro Hunter to the IQ Pro Bowsight lineup. As with all IQ Bowsight models, the IQ Pro One and IQ Pro Hunter feature the patented […]
Superior, Wis. (March 16, 2017) —FeraDyne Outdoors LLC announced today that it has acquired privately owned Eastman Outdoors Inc. of Flushing, Mich. The acquisition adds a number of complimentary market leading brands to the growing FeraDyne portfolio of companies. Products acquired through the transaction are marketed under the Carbon Express®, Gorilla Gear and Eastman Outdoors® […]
SUPERIOR, Wis. (Jan. 10, 2017) — Tru-Fire, the leading archery release brand, has collaborated with highly acclaimed TV personality and bow hunter, Eva Shockey, to design the new Tru-Fire Eva Shockey Signature strap-style release that’s packed with the latest Tru-Fire technologies, including a Tru-Forward trigger and Tru-Center technology in the head. The Eva Shockey Signature release […]
SUPERIOR, Wis. (Jan. 10, 2017) — After several years of extensive research and design, Tru-Fire, the leading archery release brand, has unveiled the company’s first back-tension-style release, the Sear. Feature-packed, extremely adjustable and easily user-configurable as either a three-finger or a four-finger release, the Sear was designed from the ground up with a single purpose: […]